KLab sent me yet another new game announcement to share with all of you. This time, I think the game really fits in with my audience here as it is similar in many ways to various other mobile idol games I’ve reviewed such as Ensemble Stars, Idolish, IdolM@ster Theater Days, Aikatsu Photo on Stage, and of course Love Live School Idol Festival.

The new game is yet another rhythm idol collecting card game.  The game is based on the hit visual novel and anime series, UtaPri, Utano Princesama. It will feature advanced Augmented Reality features that let you take pictures with your favorite idols, as well as story modes and rhythm game modes that you can play on various difficulties. You can interact with the idols in 2D Live, an exciting technology that brings anime games to life. No more static images. It even says their facial expressions and behaivors change as you get closer to them. I also see mention of different stage outfits, so it may also have some type of dressup element as well.

Klab is currently running several pre-launch events across Twitter and Facebook – by following either of their accounts you get an Ultra Rare card of your choice once the game starts, so it’s definitely worthwhile to check out the events before the game launches in early 2018.

This game looks so cute! I hope we see more Global releases of anime and idol games soon!

Check out the full press release from KLab below:

“Utano☆Princesama Shining Live”

Global Version Coming Soon!

Social Media Campaign Featuring Poster Giveaway Contest, In-Game Rewards and More!

KLab Inc.

(TSE1: 3656)

Tokyo, Japan – January 10, 2018 – KLab Inc., a leader in online mobile games, together with BROCCOLI Co., Ltd., announced plans for the worldwide release of smartphone rhythm game Utano☆Princesama Shining Live in early 2018. The announcement was followed by the launch of the official Facebook and Twitter accounts for the global version of the game.

Building on the success of the Japanese release, the global version of the game will be fully localized into English and Traditional Chinese, with a Simplified Chinese version planned for simultaneous release in Mainland China.

About Utano☆Princesama Shining Live

Utano☆Princesama Shining Live is a rhythm game for Android™ and iOS mobile devices based on BROCCOLI’s Utano☆Princesama series. With over 2 million downloads* in the domestic market, the Japanese version of the game has found success with fans across the country since launching on August 28, 2017.

https://youtu.be/cs_ZUHq2sqw

 Utano☆Princesama is a visual novel series that began as a portable console game. The series now spans multiple anime seasons, manga, drama CDs, live concerts, and much more.

Utano☆Princesama Shining Live features 11 idols from the groups ST☆RISH and QUARTET NIGHT. Players can set their favorite idol to appear on their home screen and tap him to see his various reactions and watch his affection go up, as well as form personalized teams to play songs in a rhythm game. The rhythm game component allows players to train their own original unit of idols as they play a suite of songs from the Utano☆Princesama series at multiple difficulty levels. Players can also unlock stories starring the characters. The game transcends the boundaries of traditional gaming with a special Camera Mode that takes advantage of AR technology, giving players the chance to take photos with their favorite pop stars whenever, wherever.

* Total includes players who have downloaded the game more than once.

Opening Act Social Media Campaign

A series of special events leading up to the launch of the game were unveiled along with the announcement. Players are encouraged to follow either the official Twitter or Facebook account (or both!) to participate in these events, as well as receive the latest updates on the upcoming title. The Opening Act Social Media Campaign is now being held worldwide, except in Japan where the game is already available and in Mainland China, where a separate series of events will be held. All players will receive increasingly extravagant gifts when the game is released based on the number of people who follow the game’s official accounts.

Details can be found below, as well as on the official website which opened earlier today.

Event Campaign Schedule

Starts on Wednesday, January 10, 2018 and lasts until the game’s release (UTC+9)

How to Sign Up

To participate in the pre-launch festivities for Utano☆Princesama Shining Live, players are simply asked to follow the official Twitter or Facebook account.

All players will receive a special ticket that guarantees them a UR character of their choice when the game is launched. Players will be able to obtain up to 300 Prisms by clearing the following pre-launch missions.

* Prisms are a type of in-game currency used in Utano☆Princesama Shining Live to acquire new characters, unlock new content, and more.

Shining Live Pre-Launch Missions

In addition to the choose your UR ticket prize, all players have the chance to receive up to 300 extra Prisms depending on the number of people who follow the game’s official accounts before launch.

– Step 1: 100 Prisms (achieved at a total of 5,000 followers across Twitter and Facebook)

– Step 2: 100 Prisms (achieved at a total of 10,000 followers across Twitter and Facebook)

– Step 3: 100 Prisms (achieved at a total of 25,000 followers across Twitter and Facebook)

Poster Giveaway Contest

As part of the excitement leading up to the global release of the game, fans will be given the opportunity to enter a contest to win one of 11 commemorative posters from the Utano☆Princesama Shining Countdown Live 2017-2018 campaign. To enter, fans are simply asked to follow the official Twitter and retweet the contest tweet. Each of the 11 posters will feature one idol, and the 11 lucky winners will receive one of these at random.

Features of Utano☆Princesama Shining Live

1. Multiple hits from the Utapri series! Turn your smartphone into a star-studded stage whenever you want!

Utano☆Princesama Shining Live is a rhythm game featuring simple, intuitive controls that gives players the chance to enjoy the greatest hits from the popular series. Create your own personalized idol unit and utilize their unique skills to rack up points and rewards

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